| Type | Snack Foods |
|---|---|
| Headquarters | New York, NY, U.S. |
| Website | www.kindsnacks.com |
KIND Healthy Snacks (KIND) is a natural foods company that is based in New York, New York. The brand was introduced in 2004 by Daniel Lubetzky and currently manufactures two lines of whole nut and fruit bars that are made from all natural ingredients you can see and pronounce. [1]
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KIND currently offers two lines of whole nut and fruit bars – KIND Fruit & Nut and KIND PLUS. KIND offers select Fruit & Nut and PLUS varieties in smaller, 100 calorie-range portions with KIND minis.
Introduced in 2004, KIND Fruit & Nut is currently available in the following eleven flavors:
In 2008, KIND launched KIND PLUS, a line of whole nut and fruit bars with an added nutritional boost.[2] KIND PLUS is available in the following eight flavors.
In 2010, KIND launched smaller portioned, 100 calorie-range KIND minis, currently available in four flavors:
Each KIND bar is gluten free, dairy free, non GMO, trans fat free, low GI and low in sodium.
The path to KIND began in 1994 with PeaceWorks Inc., an innovative not-ONLY-for-profit business aimed at fostering joint business ventures between neighboring citizens in conflict regions worldwide. After several successful PeaceWorks ventures, company founder Daniel Lubetzky, found himself in search of a snack that was both healthy and delicious, and eventually conceived KIND in 2004.[3][4]
Since its inception, KIND has received a number of awards and distinctions from both media and the natural foods industry, including the following:
In 2008, KIND founder, Daniel Lubetzky, was recognized by Businessweek as one of "America’s Most Promising Social Entrepreneurs" for the development of an innovative model where "the business itself advances a social cause and vice versa."[13] Then in 2009, Time magazine named Daniel Lubetzky and KIND one of 25 "Responsibility Pioneers" for working to promote "global coexistence and kindness."[14] Most recently, Entrepreneur Magazine selected Lubetzky as the winner of its annual Established Entrepreneur of the Year Award for 2010 in recognition of its 'scrumptious snack bars and its mission to inspire kindness'.[15]
In 2010, a study completed by the Yale-Griffin Prevention Research Center found that snacking on nutritionally dense foods such as KIND can be an effective tool for weight maintenance.[16] In contrast to other studies linking snacking to weight gain, this study, which provided two KIND bars per day to 94 overweight adults, found that no weight gain occurred despite the fact that participants added roughly 350 calories to their daily diet. Dr. David Katz, the principal investigator of the study, indicated that "these study results demonstrate that snacking cannot be generally categorized. Instead, the results substantiate the theory that snacking on nutritious foods packed with protein and fiber can help to control appetite and prevent overeating."[17]
Through the The KIND Movement, KIND aims to make the world a little kinder by inspiring unexpected acts of kindness. In the spirit of this movement, in 2009, KIND launched Do the KIND Thing, an evolving platform that empowers people to turn KIND acts into support for causes.[18] To date, the KIND Movement has inspired thousands of kind acts around the world and has been recognized by Time magazine as a "New Way to Make a Difference."[19]
